Facebook Engagement Ad
Campaign Name: 30% off at Prime University Fall Semester-2019
Campaign budget Optimization: as usual
Ad Set name: 18-55
Set Audience: Choose (Custom Audience or Use the saved Audience)
Age set up: 18-55
Demographic, Interest, Behaviors
Make Audience: Student. Diploma Students, Freelance, Graduates
Save the Audience for use next time
Placements (automatic is Recommended)
Edit Placement--> (you can see how many placed the Facebook placed your ad.)
Feed--> How it show in the mobile
Article --> When you visit various website, you may see your ad in the website.
In-Stream--> Your ad may see in the Facebook video
Instagram--> A Social Media, bought by Facebook, you may see your ad in the Feed of Instagram
All Mobile Devices-->OK
Budget and Schedule:
Daily and Lifetime
What is Impression: That means the ad will show in the Wall of the user may 1-5 times until doing an action, like, share, comment
Frequency Cap: How many times will he see the ad it may vary, in a day or in 7 days….
Others options as usual
Ad Name: (This time Customer cannot see your add only you can see when you want to see the report)
Format here: you may choose any of them
We will start with Single Image
We can take image from Facebook free stock(1000:667px)
We can see the ad preview
Text: Show the text on the top of the ad.
Add Web Address: http://www.masudalireza.com
Note: If we don’t want to show the web address then we can use the option address as well like: www.google.com, that means user will see the www.google.com but if the user clicks on it the URL will directed to your URL.
Head Line: (They will show the default headline under the Image, you can customized it)
We are the best and unique University in Bangladesh
News feed link: Rendering the prime knowledge.(it will show under headline in a small letter)
Add Button: Send Message
Result: Post Engaged (Means the user may use like, or comment or share the post)
Reach: The post is reached their wall.
Impressions: The post may reach 1-7 times to the user wall, how many time he see the post that will be the each impressions
Post Engaged: (Means the user may use like, or comment or share the post)