What Is Schema Markup?
Schema markup is a way of highlighting specific pieces of structured data.
What’s structured data? It’s information that’s organized and tagged so it can be better understood by machines. In short, schema markup is information that helps search engines find specific types of information on your web page. It’s easiest to look at an example.
Google has its own interactive example of schema markup that details an apple pie recipe:
OK. Schema markup tells search engines what’s on your page — what’s the big deal?
Google puts it like this:
When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. |